• Fujifilm XF 14mm f/2.8 & 18-55mm f/2.8-4 Lenses Announced
    • Fujifilm XF 14mm and 18-55mm Fujinon lenses


      FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of two new models to the FUJINON XF Lens range bringing the total number of lenses available to five, offering much broader photographic appeal.


      FUJINON XF lenses are the pinnacle of Fujifilm's optical design technology, with top quality all-glass construction including aspheric lens elements. Developed with particular attention to corner resolutions and vignetting, the FUJINON XF lens line up eliminates chromatic aberration. Their fast f-stop broadens users' scope of photographic expression, such as low-light photography and scenes with beautiful bokeh effects. The lenses have FUJINON's "Super EBC Coating" to reduce reflection at a wider range of wavelengths, thereby controlling ghosting. The use of the 1/3EV step aperture ring enables delicate, tactile control of exposure and depth of field.

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  • Fujifilm X-Pro1 Firmware 2.0 Is Here!
    • Update: X-Pro1 Firmware Update 2.0 Has Been Released


      The new firmware is now available for download on Fujifilm's website! Here are the links:
      X-Pro1 Body Firmware: http://www.fujifilm.com/support/digital_cameras/software/firmware/x/xpro1/index.html
      XF 35mm Lens Firmware:
      http://www.fujifilm.com/support/digital_cameras/software/firmware/lens/xf35mm/index.html
      XF 18mm Lens Firmware: http://www.fujifilm.com/support/digital_cameras/software/firmware/lens/xf18mm/index.html
      XF 60mm Lens Firmware: http://www.fujifilm.com/support/digital_cameras/software/firmware/lens/xf60mm/index.html


      Firmware Announcement


      Fujifilm is proud to announce the release of improved firmware, for the Fujifilm X-Pro1 designed to enhance the user's photographic experience.

      Since its launch in early 2012, Fujifilm has received customer feedback regarding its performance. Fujifilm has listened carefully to these comments. By installing the new firmware, consumers will see a significant improvement in speed of Auto Focus, improved manual focus and processing/ writing speeds.


      Improvements made after firmware update:



      1. Improved performance of auto focus*

      Focussing in challenging lighting conditions, where light is low or bright, will now be much faster in Auto Focus mode. The focusing distance has also been improved, allowing you to get closer to the subject and capture a great shot without switching to macro mode.



      2. Manual Focus improved performance

      (1). Improved operability

      The speed of the image coming into focus when turning the focus ring has been vastly improved. When adjusting the focus ring using the electronic viewfinder or the LCD panel on the back of the camera it is now much easier to focus, always displaying the image closer to full aperture with minimum depth of field.


      (2). New addition of 3x magnification for checking focus

      The 10x magnifications / focus check feature on the X-Pro1 has been well received and in this firmware update an additional 3 x option is now available. It is also now possible to find the optimum focus point whilst viewing the entire screen.


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  • Fujifilm X-E1 Announced, a second X Series interchangeable-lens camera!
    • Fuji X-Pro1 Silver with lens Fuji X-Pro1 Silver with lens

      FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-E1, the second interchangeable camera from the brand this year. Following hot on the heels of the highly acclaimed FUJIFILM X-Pro1, the X-E1 boasts the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X mount for the FUJINON XF lens range. In addition, Fujifilm will expand the lens line-up from 3 to 5 in autumn, and up to 10 in early 2013.


      With its convenient portable size and fast autofocus speed, the X-E1 promises to be an exciting addition to the X series range. Due to hit the market in autumn this year, and available in two variations Silver and Black, the attractive classical design of the X-E1 interchangeable lens camera will have wide appeal.

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  • New X Series cameras at Photokina?
    • FujiRumors.com is reporting that Fujifilm may announce two new X Series cameras at Photokina this September.

      Fuji already said in the past that a lower priced X model may come this year but according to rumors we got there will be another High End X model too!

      We have been told the low end model will feature a hybrid viewfinder like the current X PRO 1 and cost slightly less with slightly less features.

      The new High End model will have some completely unique features compared to the current X PRO 1 model.


      More details at Fuji Rumors.

      Could the 'low end' model be an X100 successor? What might the high end X-Pro1 offer?
  • Fujifilm X-Pro1 Firmware 1.01 Now Available For Body & Lenses
    • Fujifilm has just released firmware version 1.01 updates for the X-Pro1 body and all 3 lenses.

      Fujifilm X-Pro1 Firmware Update

      The firmware update Ver.1.01 incorporates the following issues:

      1. Reduction of chattering noise from iris of lenses in shooting mode.
      2. Improvement of phenomenon that parallax compensation does not work under condition of manual focus with OVF bright frame mode.
      3. Improvement of phenomenon that OVF quality as low visibility due to too bright OVF under the condition of power save mode during pressing the shutter button halfway.
      4. Improvement of phenomenon that delete function does not work after viewing continues shooting mode images.

      To activate the above fixes completely, an additional firmware update for each XF lens is also required.

      You can download the individual firmware updates from Fujifilm.com at the following links:


      More details to follow! Please share your experiences with the firmware update in the comments below.

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